Are you in real estate development, investment, or are prop-tech venture?
Are you running out of capital or don't know where to find it?
Do you want to quickly raise investment for your new or existing business and projects, but are scared about the time it will take, not to mention the stress, anxiety, and the potential of failure?
Do you want a proven system that removes all of these challenges, whilst only attracting those investors who support your values & vision?
Enter your details below and choose your start date to book your seat.
Consciously-Connected Investing (CCI); is a holistic approach to investing that integrates your mission, and financial goals, with a deep sense of responsibility towards society and the environment. It involves making investment decisions that not only aim for financial returns but also consider the broader impact towards people, places and the planet.
"In a recent FCA survey of consumers with retail investment or pension products, 80% of respondents wanted their money to ‘do some good’ while also providing a financial return, 71% wanted to ‘invest in a way that is protecting the environment’, and 71% would not put their money into ’investments which are unethical"
Now, you might be wondering what unethical or ethical investment actually is and why it even matters? The truth is this, there is no simple black and white definition. This is something that is ultimately defined by the investor, their beliefs and values.
From our own painstaking research, we know this focuses on delivering on three key areas:
The simplest way we’ve found is to be explicitly clear about your beliefs and values, expressing why you do what you do. Emphasise your commitment to environmental and social responsibility, ethical governance, and long-term sustainable growth. Highlight the positive impacts of your ideas, and ensure transparency at all times.
You need to be able to engage and educate investors at all times, this helps foster a community-first approach, which ultimately attracts those seeking alignment with your mission, beyond financial returns.
We call this philosophy Consciously-Connected Investing (CCI)
Social & Environmental Impact: businesses that contribute positively to people, place and the planet.
Long-term Vision: Focusing on investments that offer sustainable, long-term growth rather than short-term gains.
Stakeholder Engagement: Engaging with companies as active shareholders to influence positive change.
Transparency and Accountability: Maintaining transparency about investment decisions, criteria, and impacts.
Education and Advocacy: Educating investors and stakeholders about the importance of responsible investing and advocating for broader adoption of CCI principles.
Attracting investors who value these things means you get real support, advice and guidance from a group of investors who want to see you succeed… rather than those seeking a return at all costs
Whether you are about to embark on your first, third, or even your fifth round of fundraising, there are a few things you absolutely need to know to ensure success, before even thinking of getting started…
It's a full-time job, if you’re the founder, you’re going to be pushed and pulled from every angle whether you’re on your own or even if you have a small team.
Your pitch deck is the key to a successful campaign… getting this wrong could finish your campaign before it even begins.
You need to define what Ethical Investment means… to you, your business, but more importantly to your potential investors, and how to communicate that effectively.
You need to know WHO your potential investors really are … you need to be
consciously-connected to them - this is the difference between a successful raise and a
complete flop
Trust us, we’ve spent countless sleepless nights, as well as multiple failed attempts, trying to figure out exactly how to raise investment successfully and ethically… drafting and iterating seemingly endless versions of our pitch documents, executive summaries, forecasts and data rooms to mention just a few of the elements of raising investment, many of which, when we began we didn’t even know we needed!
We've been in the trenches, pitched to thousands of investors, experienced thousands of ‘no’s’, and faced the very real prospect of running out of money (several times)!
We’ve explored, pitched and spoken to every conceivable type of investor, including friends and family, friends of friends, angel investors, brokers, crowdfunding platforms, banks, family offices, institutional investors, HN/UNHW investors, grants, and even governments. Not to mention many other alternative forms of finance and investment.
So we know what each of these types of investors wants, needs and expects from you as an entrepreneur or business depending on what stage your business or idea is at right now…
Over £48,000 in real world value!
4 Live Online Sessions with our team… Sharing the systems, and tools we’ve used to successfully raise investment for our business. (valued in excess of £9,000)
3 Expert Guest Speakers… Coaches and mentors experienced in fundraising sharing their own unique wisdom to help you structure, communicate and successfully pitch your business. (valued in excess of £12,000)
Online Resources… Access to online resources, templates, documents and guides, we have built and purchased over the years. Yours to use and keep. (valued in excess of £25,000)
Weekly homework… To help you actually plan and begin your journey to investment Readiness.
Live Hot Seat Coaching… Submit your questions, and challenges and our team will answer work with you live online, to provide solutions for the entire cohort to benefit from. (valued: Priceless)
Accountability Partners… Each member of the cohort will be paired with another business owner providing support and accountability as you go through the programme.
1-2-1 Coaching… A chance to sit down with the team for a private 60-minute 1-2-1 session (valued in excess of £2,000), to really help your fundraising campaign come to life.
What is CCI… explore the essence of consciously-connected investment and why this approach to investment will help your business grow and thrive.
Campaign and Timings… when to do what is the key to your success. Get this wrong and you could easily run out of money too soon.
Fund Raising Process… understanding the steps before you begin will save hours of time and effort -this is a marathon not a sprint and you should be prepared for that.
How to tell an effective and compelling story… the 3 crucial stories you need to communicate to sell.
The science of Pitch Decks… in today’s age this is your first (and often last) opportunity to grab an investor's attention.
Identifying your investor profile… save time and effort by understanding who your ideal investor is and how to approach them.
Compliance… everything you need to know before, during and after the fundraising process to keep you on the right side of FCA guidelines and compliance.
Legals… identifying the legal documents and frameworks you need to raise and receive investment according to the profile of the investor you are targeting.
Negotiating terms and finalising investment… getting the best deal for you and your investors.
Accountability & Next Steps… what comes next can often be the most difficult part - getting started. During this final week, we'll prepare you for the next steps, and successful raising of your funds.
We’re sharing everything we have learned from our first ever raise, through to our latest, including:
HOW TO GET STARTED. Perhaps the most daunting part of raising investment of any kind is knowing how and where to begin. We’ll share in order of priority the most important first steps.
WHERE TO RAISE INVESTMENT. You’d be surprised at the number of avenues that are available to you.
THE 3 KEY POINTS OF FOCUS. Points of focus when seeking Ethical/ Consciously-Connected Investment and how to present them.
HOW TO CREATE COMPELLING PITCH DECKS. Your pitch deck will most likely be the first thing your potential investors see, and if this isn’t compelling enough, you’ll have a rejection before you’ve even had the chance to speak to them.
STAKEHOLDER ENGAGEMENT. How to do it properly and why it's crucial to your longer term success and relations with investors and partners
TRANSPARENCY AND ACCOUNTABILITY. Why you absolute must maintain transparency about investment decisions, criteria, and impacts.
COPING WITH REJECTION. The truth is you’re going to be rejected, more than once and often hundreds of times and that’s hard. We’ll share a few strategies to help you cope with the inevitable rejection that’s coming your way.
EQUITY or DEBT. Understanding the different kinds of capital available and when to use them can decrease short-term cashflow constraints whilst increasing the value of your business long term.
A CLEAR STORY. Being clear on your story is so important. Gow to craft the 3 distinct story types that are essential for your audience and the neuroscience behind them.
NEGOTIATING TERMS. What you need to know, how to set yourself up for success by understanding when and where you should and can concede without jeopardising your position.
THE KEY METRICS. There are a number of crucial metrics your potential investors will want to know, and it’s not just the ones you’ve seen on TV.
And many more!
In our experience, the people most likely to succeed are those who are motivated and willing
to commit to this training completely and typically fall into one of these categories:
Founders and entrepreneurs who know there is another way to do business, one that focuses on doing well and doing good, one that doesn’t only measure success in monetary terms but also by the impact they have on their people, customers, investors and the world around them.
Small passionate teams with a product or service that requires a different approach to fundraising and communicating their message to investors.
Founders and teams that want investors who truly care about their business, are aligned with their values and will provide support and guidance to help them grow through challenging times and celebrate with them in good times.
Over the past 3 years our team and guest speakers have successfully raised over £10m in debt and equity investments for our businesses and real estate projects.
Our own first raise of £650,000 took us 12 months, our next raise of £750,000 took 6 months, with subsequent raises of £850,000 taking just 3 months, with one round of £1.1m, taking just 2 weeks!
We’ve spent thousands of hours and £100,000’s on legal advice, loan agreements, shareholders agreements, articles of association, cap tables, convertible loan notes, and the list goes on. All to create and perfect our own repeatable fundraising blueprint.
We've been in the trenches, pitched to thousands of investors, experienced thousands of ‘no’s’, and faced the very real prospect of running out of money (several times)!
We know what investors want, need and expect from you as an entrepreneur or business depending on what stage your business or idea is at right now.
Alex Impey
Founder and CEO of CoCity
Pete Craig
Business Founder and Communications and Marketing at CoCity
Scott Picken
Founder of Wealth Migrate, Compliance & Investor Onboarding
Rob Smith
Serial Founder, Multiple Raises completed
Julia Sabrowsky
Pitch Deck & Brand Designer Visual Storytelling & Pitch Decks
David Blair
Founder & Legal Advisor FCA Compliance Specialist
Nick Katz
Founder of Raise, Exited Startup Founder
Fiona Hiscocks
Founder of Oranisational Alchemy, Storytelling Expert